Smaller can be beautiful
Page 21
If you've noticed an error in this article please click here to report it so we can fix it.
SMALLER lorries might becom( more attractive to industry if en vironmental factors are throwr into cost benefit analyses Greater London Council control ler of transportation and de velopment Audrey Lees said las week.
She told Freight Transport As sociation members that whill large vehicles in comparativel, small numbers appear to bi more acceptable to operator when financial consideration are used, the use of smalle vehicles could be beneficial if in dustry considered the effect their decisions might have ()I the environment.
Miss Lees suggested tha operators might look at th routes their lorries would takE and the effect this might have o local areas, when they plan th sites of their depots.
She argued that while corr panies consider transport cost in their plans, they seldom cor sider the environment, but cite. the oil companies as a glowin exception which back up a cal ing image with such measure as concealing pipelines un derground.
But she said it seemed cour ter-productive for suc operators as FTA members t destroy their public relation campaigns through the insens tive use of large lorries.
"Are advertising decision taken away from the public' view of large lorries?" sh asked.
Miss Lees also had hars words for the designers of man lorries, and wondered whethE the individuals in companiE considered the public's view such vehicles, and the effect thi might have on the success of E advertising campaign.
"Why do designers suppos that people are going to bu
those vehicles which are painte in strident colours and finishe with an aggressive appearance-!