THE MILKY WAY: SJ BARGH is running a tanker featuring
28th June 2012, Page 5
28th June 2012
Page 5
Page 5, 28th June 2012
— THE MILKY WAY: SJ BARGH is running a tanker featuring
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images of some of Britain’s best-known athletes as part of a campaign to promote the health benefits of milk.
Retired heptathlete Denise Lewis, who won a gold medal at the Sydney Olympics in 2000, cyclist Ed Clancy MBE and freestyle swimmer Jazmin Carlin all appear on the side of the tanker as Team Milk, wearing milk moustaches to promote the “Make Mine Milk” campaign.
The campaign was created by the Milk Marketing Forum – a consortium of Arla Foods UK, Dairy Crest, First Milk, Milk Link and Robert Wiseman Dairies – with support from Dairy UK and The Dairy Council.
• Read our operator profile on SJ Bargh in our 19 July issue.