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27th October 1967
Page 77
Page 77, 27th October 1967 — n I have read a reference in a newspaper to
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Which of the following most accurately describes the problem?

a book about investment appraisal published by Ford. Can you tell me about it?

A Investment Appraisal has been published

by Ford Motor Co. Ltd., of Warley. Essex, at seven guineas. Written by Mr Leonard Kingshaft, now treasurer of Ford of Europe, it is a comprehensive guide to the evaluation of capital investment projects designed to assist managers of all sizes of business.

Discounted cash flow techniques are described and tables in the book provide a system for readily calculating present value factors.

The volume will be kept continuously up to date by the publication of revised tables as changes in tax depreciation rates and invest ment grants are made.