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If you're an aspiring haulage or logistics company these days,
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you aren't anyone until you've got your own natty little corporate slogan. For example, Wincanton's is straight to the point with 'Delivering sum* chain solutions', which is very much from the 'does exactly what it says on the tin' school of advertising—and no bad thing either. Troubled Rotherham firm Gloystarne had the cumbersome 'Distribution which is quality assured': Leeds ol haulier Macfarlane Transport has the customer-friendly Delivering success'; Prestons of Potto plumps for the simple 'Quality distribution nationwide' and Knights of Old goes for the obvious 'Service with Honour'. However, one of our
favourites belongs to Maidstone-based John Seymour Transport, which has the engagingly honkers slogan 'Logistic magicians' plastered all over its trucks. Marvellous!