New Seddon/ Atkinson motif
27th August 1971, Page 11
27th August 1971
Page 11
Page 11, 27th August 1971
— New Seddon/ Atkinson motif
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• A motif of interlinked circles has been adopted as the symbol for the recently merged Seddon Vehicle Group and Atkinson Vehicles Ltd.
Circles were featured in both the companies' symbols before the take-ova and it was for this reason that the new motif has been chosen. It consists of the two interlinked circles in white on a black background.