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Laurie Dealer II, voice ot the used truck trade

26th September 2013
Page 15
Page 15, 26th September 2013 — Laurie Dealer II, voice ot the used truck trade
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Laurie Dealer says: "Sales executives from all walks of life should be forced to look at what Mercedes-Benz UK has done with its approved used truck offering, when it comes to reinventing the wheel. By bringing the brand 'in-house' they have taken the Mercedes product from being available everywhere by anyone, and devalued by competition, to being an exclusive offering with burgeoning residuals. By making the truck worthy of its badge, Mercedes-Benz UK successfully elevated it out of the mire to just shy of the legendary status enjoyed by Scania in the used truck market. And, in its own right, Actros is a very capable tool in which to get the job done; liked by owners, transport managers, drivers and ownerdrivers in equal measure. Topped off with an impressive network of dealers, Actros ticks an awful lot of boxes." For more from Laurie Dealer, log on to commercialmotor.com/laurie-dealer


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