1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123
124
125
126
127
128
129
130
131
132
133
134
135
136 
New models dent LDV profits
26th September 1996, Page 8
26th September 1996
Page 8
Page 8, 26th September 1996
— New models dent LDV profits
Close
Noticed an error?
If you've noticed an error in this article please click here to report it so we can fix it.
If you've noticed an error in this article please click here to report it so we can fix it.
• The cost of launching and advertising two new models is being blamed for a slight fall in first-half profits at Birmingham van-maker LDV.
Pre-tax profits for the first six mouths of 1996 fell by 6% to £10.6m, although turnover increased by 12% to £110.1m. During the period, LDV launched its Pilot and Convoy vans and mounted a national advertising campaign designed to improve its brand awareness and promote the new products.
Chief executive Allan Amey says he is pleased LDV has managed to maintain a return on sales of 9.6% in an extremely competitive market. Between January and June, LDV registrations increased by more than 18% while exports grew by 77%. Output at the Birmingham plant is currently 400 vans a week.