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WINNER: MILK MARQUE
Page 42
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COMMENDED: WALKERS CRISPS LYNX RELOCOM
It says a lot for the quality of pastwinner Lynx Express's livery that year after year it still manages to catch the judges' eyes. It certainly caught Wilcockson's: "When you see it on the road you know it immediately. But there's no phone numbers—I think that's a missed opportunity." Barrow also thought it "a very consistent message. I've seen it on the road and remembered it. I think they've just missed a trick on the front though."
Harrow Green Removals Group's eye-catching computer-carrying Relocom pantechnicon livery clearly made best use of the vehicle's shape; a point drawn out by Barrow: "Most removals lorries are pretty awful but this is very good. It's a big lorry and they've made full use of the size of the vehicle."
But when it came to details our other judges weren't so sure. "Air-ride suspension is a fairly important thing to say if your moving computers," reckoned Wilcockson, "but they've wasted it."
Gale also felt the logo was "a bit wishy washy. And what's the problem adding Relocom on the front?"
The night-time visibility of Warwickshire Fire and Rescue Service's fire appliance was singled out for a special mention: "That's excellent...there's no way you're going to run into that," said Barrow.
Britvic's "poppie" Tango curtainsider also drew praise from the judges, as did the clean lines of Walker's aerodynamic Leyland Daf rigid. "It's very consistent," thought Wilcockson. Barrow agreed: "They've resisted making any snappy remark about the crisps. If that turns up at your depot you get the feeling the product's been hygienically handled."
However, for all the impact of the Walkers' livery it was Milk Marque's design which hit the target with the judges, not least as it had to work on a tanker; a point underlined by
Barrow. "It's a very awkward shaped vehicle that's been done very well. The only slight drawback is that the repeat logo on the door is too small. But it's been very well treated. It's innovative and suits the vehicle."
Gale agreed: "They've taken the livery on to the back of the vehicle successfully."
"You can appreciate the work that's gone into it," said Wilcockson, "and you can respect the designer's skills to make it simple. If that vehicle's passing you, even only for a moment, you'll say 'milk'. It communicates cleanliness." It also communicated the ward "winner", our judges had no hesitation in putting it in first place.