1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123
124
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139
140 
When was the last time you looked at one of
Page 40
If you've noticed an error in this article please click here to report it so we can fix it.
your trucks—really looked at one? What kind of message r did it send out to you? Would it tell a would-be customer what your company actually does? Does it say anything about the kind of company you are, or the services you offer? In short, does your livery deliver anything other than "name, rank and serial number?"
Two years on from the last Commercial Motor Livery Competition all too many operators are still wasting the potential of their vehicles when it comes to displaying a winning design.
For some, even a 40ft trailer isn't big enough to convey what they want to say. For others, it's a case of spot the livery drowned by all the white space.
Some old livery habits are clearly dying very hard. Many operators are still using as many different typefaces as possible.