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Renault Trucks marketing man

26th July 1986, Page 20
26th July 1986
Page 20
Page 20, 26th July 1986 — Renault Trucks marketing man
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Which of the following most accurately describes the problem?

• Renault Truck Industries, the Dunstable-based manufacturer of Renault and Dodge trucks, has appointed Thierry Brisson to the position of marketing executive reporting directly to managing director, Francis Cousin.

Brisson has spent the past six years with Renault Vehicules IndustrieIs in France where he was product manager covering the French pro duced European vehicle ranges.

In his new position, he assumes overall responsibility for pricing, market research/planning, forecasting, product policy and publicity (advertising, promotions/exhibitions and literature).

Brisson is a technical engineering graduate of Ecole Nationale Superieure des Arts et Metiers.