Austin and the Ice Cream year of the century
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WILL WE EVER HAVE another summer like that of 1959? Odds are zoo to i against it in years. But what a summer it was ! And what a ummer for ice cream !
Over 1,000 tons of Eldorado ice cream vere delivered every week. Never were .ehicles put to such a test. All day, 7 a.m. ill 10 p.m., every day (Sundays too) ildorado's 140 Austins were on the move. 7rom 44 depots between Inverness and 7ruro, Austins delivered to shops, inetnas, restaurants, hotels, holiday amps, beach kiosks, Army and Air Force ases. Some, to ease peak pressure, made 11 night runs from London to the North. 'o the summit—by Austin
One Austin even climbed a mountain ! lace—a Derbyshire peak. Destination— cafe at the summit. And the owner's
challenge to Eldorado : " I'll sell it if you can get it here." It meant a daily hairraising climb up a rocky footpath—a climb no other vehicle had attempted. But the Austin, a 2 tanner, got there. And Eldorado collected several new accounts in the district.
Most strenuous delivery service " In peak times ours is perhaps the most strenuous delivery service any vehicle can make," says Mr. W. J. Thomas, Eldorado's Transport Manager. "Our Austins stand up to real punishment. In fact, they haven't time to break down. To avoid idle vehicles in off-peak times we keep our fleet to a minimum. So reliability is absolutely vital. Ice cream is a 7 day week and when something unusual, like last summer, occurs, we must depend on the reliability of our vehicles more than ever."
Even in off-peak times, Eldorado's Austins, from ton vans to 2, 3 and 5 ton trucks, are busy, particularly in the mud and rough at race meetings and show
grounds. "We are turning over more and more to Austin," say Eldorado.
The entire Austin commercial range ton vans to 7 ton trucks—is warranted for 12 months and backed by B.M.C. Service.