How Manufacturers Fared Abroad
Page 63
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PGURES showing how different makers succeeded in various export markets are contained in the 1957 edition of "The Motor Industry of Great Britain," published by the Society of Motor Manufacturers and Traders, 148 Piccadilly, London, W.I.
A table showing new registrations in 1956 reveals Australia as being Britain's best market for commercial vehicles. Last year, of the 27,108 units sent there, 5,844 were Bedford, 4,576 Morris, 4,094 Austin, 3,814 Standard, 3,298 LandRover, 2,826 Commer and 1,764 Thames models.
New Zealand, where 8,541 vehicles
were sold, South Africa (6,641) and Holland (6,203) were other leading buyers. Of the makers of heavy vehicles A.C.V. sold 173 vehicles in Australia and 146 in Holland, Atkinson 24 in Australia and I5 in Portugal, and Foden 39 in Australia and 24 in Holland. Australia also bought 385 LeylandAlbion models and 65 Thornycroft.
Forty-six Daimlers went to New Zealand, and 42 E.R,F. to South Africa, where Leyland-Albion sold 1,147. A single-decker to the value of £920 was the only commercial-vehicle sale in the U.S.A., where production totalled 1,104,325 units, 444,994 of these being General Motors models.
One of the many diagrams in the book shows the number of vehicles per 1,000 of population of various countries. Six English-speaking nations—the U.S.A., Britain and the chief Dominions (with Britain flfth)—head the list, ivith the U.S.S.R. in 19th place after 11 Western European countries and Argentina.
Members of the Society are entitled to a free copy of the book on request. Copies for non-members and extra copies for members cost £2 2s. each. postage included in this country.