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NEW MODELS IN MAKERS' PROGRAMMES FOR 1936
Page 84
Page 85
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An Informative and Comprehensive Summary of the Plans of Prominent Manufacturers for the Forthcoming Year. The First Announcements of Many New Products to be Shown Next Month at Olympia THE lessons of past experience and the estimation of future requirements have been embodied to a remarkable degree in the designs of the many new and improved chassis that will be assembled in varied array at the Commercial Motor Show, which opens on November 7 next.
Two years ago many advanced machines made their appearance. During this time the majority of these has passed through a period of intensive development.
On the other hand, there has been no shortage of ideas, and the outlines of new commercial vehicles figuring in manufacturers' 1936 programmes, that are given below and on the subsequent pages, reveal in no ,uncertain manner the izast amount of care and thought that has been devoted to meeting the present requirements of operators, and to foreshadowing the influences that are likely to affect future demands.
Competition has become keener than ever before, and that its result has been almost wholly beneficial is shown not only by the excellence of the vehicles offered, but in the policies adopted by numerous manufacturers. We refer to the restraint exercised in rating the carrying capacity of their products that is widely manifest by chassis makers, who, in truly British manner, refrain, in the teeth of competition, from encouraging prospective buyers to believe that their vehicles will afford long and trouble-free service when laden in excess of the weight which they have satisfied themselves can be carried with impunity. We have included, in the following summaries, particulars, in many cases the first to be .published, of last-minute announcements and recapitulations applying to models that have recently been described.