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Cleanliness is next to roadliness

25th May 1995, Page 26
25th May 1995
Page 26
Page 26, 25th May 1995 — Cleanliness is next to roadliness
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Which of the following most accurately describes the problem?

ahe whiter-than-white detergent Persil received a bad press last year after consumer tests showed it was capable of eating holes in some fabrics.

Fortunately, it may be on the verge of finding a new role in life. Unilever, the Anglo-Dutch group which makes the controversyridden washing powder, has received a letter from the Dutch Ministry of Transport praising the detergent as the best ever for cleaning roads and bridges.

Paints a surreal picture

doesn't it? Imagine the M25 hanging on a washing line across the North Sea.

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