Go-ahead for Alder
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HE South-eastern Traffic Area has removed fares conditions from the licences held by Alder Valley Services, despite objections from leading Borough Transport, supported by Berkshire County Coun
It was argued that Alder Valley night undercut Reading's fares. his would mean that further ;upport would be needed from he rates if services were not to )e reduced, and that would not )e in the public interest.
The Commissioners were told )f Alder Valley's proposal, put orward in 1979, which, if rea dopted by the company, would offer season tickets at a discount on the Reading Transport fares.
For Alder Valley it was said that Reading enjoyed advantages in relation to the number of picking-up points and frequency of services: these would not be harmed by fares decontrol.
The Commissioners concluded that it was not in the public interest to retain or impose any conditions on Alder Valley's licences to keep fares in line with those of Reading Transport, and accepted that Alder Valley had no intention of waging a price war. The company had given an undertaking to the County that it would discuss all fares proposals with them.
In their decision, the Commissioners felt it was unlikely that Reading Transport would find it necessary either to cut services or seek further rate support.