Bird's Eye View By The Hawk
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Some Hyphen
WHEN the best-laid schemes of mice and hauliers go awry the latter, at least, might obtain some consolation from a recent Cape Canaveral statement.
A spacecraft was launched heading for Venus—the planet that is. But alas the rocket veered off course and had to be destroyed. The reason given for this undoubtedly expensive but abbreviated flight was the omission of a hyphen in the guidance equation controlling the flight. Which only proves once again how important it is to get those delivery notes right first time!
Quiet Record
N°great tub-thumping for the Ford Motor Co. Yet two notable milestones were recently passed almost unnoticed—
except by your sharp-eyed correspondent. July marked the exporting of £1,000 m. worth of commercial vehicles and cars since 1945, and the six-millionth vehicle came off the line about the same time.
In the same unassuming manner with which Ford treat this. I pass on a quiet "Well done.–
Which First ?
ANYONE in East Yorkshire—in fact, well beyond those bounds—knows the level crossings that plague Hull's traffic. One particularly troublesome one is condemned, a second about to get the same treatment.
All the others need wiping out, too. But Hull City Council a20 are stymied. With so many railway branch line closures in the offing, they hesitate to start building flyovers to carry traffic over the level crossings. Within a year, there may be no crossings to fly over.
And what looks sillier than a flyover with nothing over which to fly?
But No Dolls !
ATHING beauty competitions and seaside resorts go together like love and marriage, so nobody is surprised to see them advertised along the coast. But there were some questioning eyebrows at Flookburgh, on the north of Morecambe Bay, a few days back, when signs appeared indicating the direction "To the Guy Show." The uninitiated who went along to investigate failed to discover any scantily clad specimens of glorious masculinity, although they did have he opportunity of casting their eyes over some nice Guys. There were also some healthy looking representatives of the aaulage industry around; but they were wearing collars, ties, and sli the other trappings appropriate to the opening of Wm. Leith and Sons' sales and service depot.
Barmen Ambassadors
mR. GERRY RIETVELD, the head barman at the Centraal Hotel, Amsterdam, is also one of the seven international master barmen in Holland. This, in itself, is an assurance Df good service to visitors at the hotel, but the story doesn't md there. When I was revisiting Amsterdam for the fourth :ime a few weeks ago, Gerry described a visit to Van Doorne's kutomobielfabriek N.V., Eindhoven, with 80 other barmen and their wives from all parts of the country.
They toured the works, were given a first-class lunch and were shown a film of the company's activities. Gerry has ;ome technical knowledge and showed appreciation of many Df the fine production machines he saw in operation, in addition :o the features of the commercial vehicles and cars manufacaired by the D.A.F. concern. Moreover, he is capable of Jeseribing his impressions in at least four languages.
This appeals to me as an example of public relations that :ould well be copied (selectively) in this country. Barmaids, :naybe; one can envisage great opportunities of mixing business with pleasure.