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What's in a name

23rd October 1982
Page 19
Page 19, 23rd October 1982 — What's in a name
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Which of the following most accurately describes the problem?

I WAS delighted to see in CM, Sept 25, a headline "Eurofreight" but then astonished to discover that the report which followed referred to some new forwarding agreements made by the Thompson Jewitt Group, which has no connection with my company.

For the record, Eurofreight Limited is coming up to its 25th anniversary and is a member of the Atlas Express Group of companies. It operates groupage and full load services to and from the EEC countries and Scandinavia together with express door-to-door, 48-hour, services to Germany and France. In addition it offers worldwide freight forwarding facilities and thus provides a most comprehensive international transport coverage which is complemented by the services of its sister companies Atlasair and Atlas Express.

We always thought Eurofreight was a good name for our products; now, with your help, we know it is!

PETER FARMER Managing director Eurofreight London SEIB

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