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LDV aims to be back in the black after rescue
Page 8
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IT'S 90 DAYS since venture capitalists rescued LDV from collapse, and the van maker is confident of building vans at a profit this year.
LDV isrelyingonitsaftermarket support and specialist conversions to give it the edge in a fierce marketplace. Just one year from its launch the Maxus will be one of the oldest products on the market following the host of new vans arriving this year.
Well aware of this, LDV has given its Special Vehicle Operation (SVO.) greater resources to allow it to develop—up to 90')/0 of the firm's output feat ores some SVO input.
Buyers of vehicles in production range from home-delivery firms to the Special Boat Service. The CV Show will be used to launch minibus and up-market versions.
Following the purchase of LDV by venture capitalist Sun Europe. most of the previous management remains in place. but it's now led by Sun's Charles Megan. A key part of his role as interim chief executive iS to recruit his replacement. A shortlist has been drawn up, hut it still has room for more names.
Megan says:"Our only agenda is to sell vans profitably." Sun paid £20m for LDV, with another £25m spent on sorting out its finances. LDV now has 65 dealers and a parts-distribution contract with Lex Auto Logistics.