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What a carve up

23rd June 2005, Page 12
23rd June 2005
Page 12
Page 12, 23rd June 2005 — What a carve up
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Fake a stroll with us through the little sideroads of iaulage, the diversions and detours, the quirky, he quixotic and the downright strange...

loping to cheer up the hordes of commuters braving the Jaily grind on the A4, Nissan has come up with a PR stunt o celebrate the launch of its new Murano 4x4/SUV/Chelsea Tractor thingummy.

Our Japanese chums have recruited Lolly Batty and Richard Smith, two of Britain's top sculptors (it says here), to shape a new Murano from a half-tonne block of polyfoam. Batty and Smith will be working in a glass-fronted jallery slap-bang next to the A4 in Hammersmith which will )e passed by some 600,000 drivers a week. So, as motorists :rawl along, wondering if they'll get to work this week, they'll Pe able to follow the progress of the project which is due to be :ompleted on 27 June.

They might also care to calculate the number of SUVs that re being driven into London and ponder for a moment if a rehicle of that size and shape is really needed to transport one Poser to the office or two brats to a local school.

Ah, America: land of the free, home of the brave and so )n and so forth... the country where bigger equals better and prasher equals better yet. So it's no great surprise that that iuintessentially American manufacturer Mack has produced his er... stunning truck for the, ahem, annual Rolling Thunder Ride for Freedom march in honour of US servicemen killed )1" missing in action. The Mack Vision truck features a tasteful :ollage of -nages from ;uch delights is Desert 3torm, Iraq 'reedom and Enduring 'reedom.

The politics ire beyond his simple olumn's remit, but we do wonder how this affects corporate elations. Mack, like the practice of invading smaller countries, as American as apple pie. But remember it's owned by tolvo, and the Swedes aren't noted for military adventures...

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Locations: London

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