Yorks A.R.O. Plans Big Publicity Campaign S TEPS are being taken
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in A.R.O. ...)Yorkshire Area for the development of propaganda. activities. Mr. A. H. Butterwick, of Leeds, had agreed to take charge of the campaign. .
Public-relations committees will be established in various parts of the Yorkshire Area. Their duty will be to establish and maintain contact with such bodies as chambers of commerce, chambers of trade and city or town councils, and with the Press. In the case of any actions or statements which are considered to be detrimental to the interests of road transport, countermeasures will be taken, where practicable.
In each town a committee member will be deputed to watch the local newspapers, and his function will be to write letters for publication in the Press. He will reply to letters or articles which are unfavourable to road transport, and generally seize any opportunity which may arise for putting forward the case for road transport through the local newspapers,
From the district public-relations committees will be formed a Yorkshire Area PropagandaCommittee. The function of this body will be to coordinate the work of the district committees and to maintain contact with the national headquarters of A.R.O. Information for purposes of propaganda will be supplied from the area offices in Leeds, Hull and Sheffield, or from headquarters.