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starling up on their own, according to a survey by
Page 49
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the National Endowment for Science, Technology and the Arts (NESTA), which found that 50to 65-year-olds were responsible for 27% of successful stall-ups between 2001 and 2005. Some 122,300 start-ups were launched by entrepreneurs in this age range.
UK Road Safety Week
. — 23-29 November — could provide a good PR opportunity for businesses wishing to raise their profile, particularly in their local community.
Posters or small additions to vehicle livery emphasising road safety to other drivers can work well as a way of reinforcing your brand.
It can also be a chance to introduce your firm to potential clients by offering to let your driver trainer or an experienced HGV driver give a short talk to their staff about safety around HGVs.
For more, log on to www. roadsafelyweek.orgitheme