Two Publicity Plans for R.H.A.
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CONTRARY to expectations, the National Council of the Road Haulage Association, at their meeting last Friday, did not consider the question of publicity for the road haulage
industry. During the conference at Weston-super-Mare, some members criticized the adequacy of the Association's Riblicity efforts, and Mr. R. B. Brittain, chairman of the public relations committee, said that plans were being made, but were confidential, and would be laid before the National Council.
It is understood that two main schemes are under consideration. One is for the issue of posters and streamers to be attached to vehicles, announcing the haulier's freedom as from January.1 to travel beyond the 25-mile limit. The campaign would begin before the end of this year and continue in the New Year.
The second scheme is for a general publicity campaign in the Press and otherwise. It is a longer-term project and would call for steady expenditure over a period. It %Would require the consent at least of the finance committee. The National Council will not meet again until January 27.
NEW UPHOLSTERY FABRIC
AN upholstery fabric* that has not previously been applied to road transport is used in a luxury coach body recently built by Park Royal Vehicles, Ltd. The material is manufactured by British Replin, Ltd., 20 Belvedere Terrace, Ayr, Scotland, and is marketed as Replin.
It is claimed that the particularly tight weave of this gobelin-type fabric makes it extremely hard-wearing, easy to clean and resistant to fire.
Replin fabrics are woven from worsted, silk, cotton, mercurized cotton or Fibro, or in mixtures of any of these to suit special needs. An almost unlimited colour range is available, the designs being woven into the material. For the Park Royal coach, a design in variegated beige was used, and white plastic antimacassars, with the bodybuilders' monogram and edging in red, added to the pleasing appearance of the upholstery.