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More purple prose from the world of PR selling or...
Page 22
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well we're not quite sure, actually. It's possibly to do with computers, although for all the sense we can make of it. it could be offering us virtually anything.
Whatever it is, it's no doubt impressive, even if it is wrapped inside the excellent verbosity. Reading it does to your brain what eating a dozen cream crackers at once does to the inside of your mouth—fills it full of dry, indigestible, choking matter, Take for example the introduction: "Interchain UK launches 'APL' web-hosted integrated supply chain collaborative solution."
Already it feels like being force-fed something bulky and tasteless--polystyrene chips, say—and It builds to a crescendo.
"Interchain, a leading supplier ot integrated end-toend supply chain software solutions, has launched a fullyhosted '4PL' version of its highly successful Chainware software. Interchain UK will head up a 'core competence' centre for the new solution..."
Next time we'd recommend they pick up the phone and talk to the editor. He's really not the ogre he's made out to be (or so his latest press agent insists...)