RHA challenges anti-lorry advertisements
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THE ROAD Haulage Association has referred an advertisement from Friends of the Earth's Cities for People campaign to the Advertising •Standards Authority, to see if it breaches the British Code of Advertising Practice,
The advertisement is critical of the use of lorries in cities, and shows a snarling lorry over the caption, "Hands up the lorry lovers" (CM. March 15).
"Emotive and unreasonable" is how the RHA sums up the advertisement.
"Owners and drivers of heavy goods vehicles will deeply resent being portrayed to the public at large in such a manner," it warns.
What grates particularly hard with the RHA is the claim in the advert that raising the weight limit of lorries does not lead to economies of scale. An RHA spokesman told CM: "Commonsense, reinforced by carefully researched figures, indicates to anyone who gives the issue any thought that this is not so."
A spokesman for the Friends of the Earth said: "We stand by every•statement we have made in the advertisement."