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Bergers stripes wir iudgest unanimous vote
Page 60
Page 62
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THE SECOND CLASS of CM's livery competition to be judged was Class B, for artics operating between 20 and 32 tons gvw.
Most of the vehicles were at the top weight and the big tractive units and 40ft trailers in particular really gave companies the opportunity to produce striking liveries.
The winner, by unanimous vote, was Berger Paint's entry, which was admired by the judges for its clean, simple but strong use of colour and the repetition of the Berger stripes on the Trailer and cab door.
The only slight criticism concerned the front of the unit. The judges thought the hazard warning stickers were not ideally placed and the white Volvo lettering was too prominent. "The lorry belongs to Berger, not to Volvo," they said.
Associated Dairies (Asda) entered two vehicles in different liveries, representing the dairy and the superstore sides of its business, and these were placed second and third respectively.
Good though it was, the judging panel felt that the dairy vehicle was let down slightly by its front—"rather bland," they said, and the trailer manufacturer's labels stood out more than the operator's name.
Conversely, it was the rear of Asda's other vehicle that let it down. The back of the trailer was rather bare, compared with the large, bold logo on the blue trailer sides. The judges also noted that the unit and trailer hub-caps did not match.
The entry from Lesney, maker of Matchbox toys, deserves a mention if only for its "super" tractive unit in sequential shades of orange and yellow. But, said the judges, the plain trailer did not "reflect the vibrance of the unit".
Luda Meaties' livery was also liked. The judges praised its bold white-on-blue graphics, but did not like the dual logos on the back of the trailer—one would have been better, they said. The same comment was made about the back of Bejam's entry.
A general point made by the judges was how often the rear of vehicles was either left entirely blank, or otherwise spoilt a good livery. Hub caps, too, were often unmatched between unit and trailer.
The judges felt that markings such as warning plates and vehicle names should be carefully considered, bearing in mind legal requirements, so that they do not detract from the livery.