Ads on the move
22nd December 1967, Page 30
22nd December 1967
Page 30
Page 30, 22nd December 1967
— Ads on the move
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BET have got together with British Transport Advertising Ltd. to produce BETTA Busplans, which they describe as "a new concept in cohesive media-matching".
By this they mean that advertisers can buy space on the sides of buses which operate within specific independent television areas, thus co-ordinating their campaigns.
They further describe it as "advertising on the move" and "the omnibus edition of advertising". They may have sold their shares, but cicarly they retain their sense of humour.