SCANDINAVIAN MODELS
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Feast your eyes on these little beauties, for soon one could be yours. That is if you're a Volvo customer or thinking of becoming one.
Volvo Truck has linked up with Corgi Classics to produce a limited edition, detailed, authentic reproduction of the 4x2 FH12 tractive unit with sleeper cab. Thirteen models will feature trailers illustrating various aspects of the company's business such as "One-stop shop" and "Volvo Truck Nation". The diecast trucks will be used in a promotional and market ing campaign by the company's 100 dealerships throughout the British Isles. Chris Morris (pictured), Volvo Truck's Marketing Co-ordinator, explains the strategy.
The initial 6,000 models will feature as part of a campaign targeted at existing and potential customers. Some will be presented to valued customers whilst others will be posted to target commercial vehicle users. Did I mention I was thinking of getting a new set of wheelsP Something Swedish, perhaps.