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• CLASS THREE
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The 17 tonne-plus artic section attracted the biggest number of entries again this year and timber preservative manufacturer Cuprinol won the category with ease. Its design for a drawbar rig was "coherent and clever", thought Weatherley. Olins thought the design made a dull product look interesting, with cute graphics and the use of a timber man to catch the eye.
Turner questioned whether the reflective side logo was legal under the Construction and Use Regulations but the Department of Transport assures us that it is. The judges were also impressed by the way in which the livery design would work once the drawbar trailer had been removed, leaving just the prime mover to carry on alone. All too often, drawbar liveries are well designed for the 'prime mover, but poorly carried through to the trailer but Heuga's smart drawbar entry didn't fall into that trap.
Guinness took second spot with a big, black attic boldly lettered in red and gold and topped off with a cream rear tailgate. "It is confident and strong," said Ohs. "Perfectly realised."
Owner-driver Doug Gould from Weston-super-Mare took third prize in this category. He also won the FTA small fleet prize. (See panel on left).
St Ivel Gold entered a truck with "tremendous impact", said Olins, but none of his fellow judges viewed the impressive blue and gold design with the same enthusiasm. A St Ivel Shape yoghurt artic would have fared better if the judges had not taken so long to realise that the strange way in which the design was dissected was meant to represent a halfopen fridge door. "Too clever by half," they said.
T I Bainbridge Silencers entered this category, as it did class two, and the judges found it bold and positive in its message and in its use of colour.
A black-on-white livery from plaster manufacturer British Gypsum was deemed "appropriate but bland".
BP Oil's striking new green and yellow livery was commended but suffered from being a household name with a household image trying something new. "It's very brave," said ()fins, "but I don't know whether they'll keep it for long." The panel decided, however, that BP had liveried the difficult contours of an oil tanker with flair and imagination.
The Rank Hovis entry was "lovely", said Turner, but a Paxo stuffing livery
from the same RHM Group was deemed "unbelievably dreadful" by Relph Knight.
TNT's livery for brewers Boddington was "elegant", "powerful" and "sympathetic to the product carried". City of Bristol Transport Services also won praise for their new-look refuse collection vehicle design. The judges thought it was a worthwhile attempt to brighten up a usually ditch-water dull truck class. They did wonder, however, how long the look would last under tough conditions.
A Burton Group artic was also singled out for praise. The judges thought that the sample of cloth used in the livery design was a very neat and deft touch.
Fleur-de-Lys brings up the tail section in this class. "It is so muddled," said Olins, "there are too many typefaces and the colours are lousy."