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156 
THE FASSON SELFADHESIVE AWARD
21st September 1989, Page 60
21st September 1989
Page 60
Page 60, 21st September 1989
— THE FASSON SELFADHESIVE AWARD
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Fast-growing Swift Transport Services of Northampton romped home in this category with its bold new black and red livery. The award recognises the simplicity and power of Swift's eyecatching design and the restraint with which it has been applied.
The St Ivel Gold artic commended in class three also presented a memorable self-adhesive livery for the judges to consider. Swift won through, however, because it conveyed urgency and strong dependability — vital qualities in the dedicated distribution market where the company competes.