'Smelly lorry' ads offend
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AN IMAGE of smelly lorries is being used in an anti-Channel tunnel advertising campaign by the ferry companies' consortium, Flexilink.
The press arid poster campaign peaks on October 31, the deadline for fixed-link promoters to submit their plans to the British and French governments.
One advertisement shows a French lorry travelling through a Channel tunnel, billowing out fumes and smoke. The slogan says: "There's something about the Channel tunnel which smells. And it isn't the garlic." This has already upset one of the leading British prolorry organisations. "It seems very odd that they should be campaigning in this way and knocking the lorry which is one of their main customers," a Freight Transport Association spokesman told CM.
The purpose of the campaign is to raise public awareness of the fixed link debate, Dover Harbour Board's head of planning services, Richard Willcox, said.
"And if a few people are upset on the way, it's too bad," he argued.