SMMT launch campaign
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MOTOR INDUSTRY leaders have announced plans to improve awareness of their industry's achievements and importance to the UK economy.
The Society of Motor Manufacturers and Traders, in conjunction with many other motorrelated associations, is to launch a public campaign this September aimed at demonstrating the contribution made by cars, buses and lorries to the standard of life in the UK. It will also try to achieve wider recognition for the fact that the motor industry in Britain is the source of more than a million jobs and contributes £12 bn to the Gross Domestic Product — about the cost of the entire health service.
The SMMT has appointed the communications consultancy of McAvoy Wreford and Associates to advise on the strategy and operation of the programme as it develops.
"There is no doubt that much of our adverse image in the past was justified," says Anthony Fraser, director of the SMMT. "But in recent years there have been enormous improvements in product quality, technology and efficiency, industrial relations and every other aspect of the business. It's vital that these achievements are recognised by the public and our legislators."
The attitudes of Government, pressure groups and the general public play a critical role in the many issues which affect the industry.