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Dal moves up Euro league
Page 7
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UK MARKET LEADER Daf has overtaken Volvo to become the second largest player in tractor sales throughout Europe — with only MAN left to beat.
At Des annual Christmas dinner, Kerry McDonagh, board member for marketing and sales, revealed that the Dutch manufacturer is on its way to achieving a 20% market share in Western Europe.
He also addressed the issue of Euro-4 and 5 compliance and the UK's lack of incentives to take Euro-5 trucks early, unlike several other EU countries. Up to 45% of Dafs sold in the UK are now Euro5 compliant: in Germany, Austria, Switzerland and the Netherlands the proportion is over 85%.
Mcllonagh said: "British truck operators aren't intrinsically opposed to cleaner trucks. They want lower emissions but need some encouragement to make the change."