Trucksites sell on the side
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• A new company called Trucksites is seeking "top quality operators" with clean, smooth-sided boxvan semitrailers which can be used as mobile poster sites.
rIsnicksites has already secured a contract with Motorola for a three-month campaign for its cellular tele phones. The first haulier to be signed-up is ECE of Leighton Buzzard; 50 of its semi-trailers are now carrying the Motorola advertisement on their sides. Turner Roadways of Stoke-onTrent and Wrefords of Northampton are also having vehicles liveried.
The man behind Trucksites, South African Andre Terblanche, told CM this week that he aims to have 300 trailers carrying advertising in the first year. He has a number of other clients interested in using trucks as an advertising medium.
Terblanche wants to contact operators who run 12.2m (40ft) semi-trailers that meet certain criteria: They must be smooth-sided (not corrugated) dry-freight box vans El They must be kept clean C They must run during the day They must be on UK work There must be a minimum of tive trailers.
The advertisements are applied by Trucksites at the operators' premises using Fasson self-adhesive vinyl markings. The haulier is paid between £600 and £1,000 a year for each trailer. Only the sides are used; the rear, front and tractive unit can still carry the operator's name. Hauliers wishing to offer their trailers should contact Trucksites on 01-602 8066.
Freight Media of London is in a similar business but wants rigid boxvan vehicles that are commonly seen in High Streets rather than on the motorway. It primarily uses National Carriers-Roadline vehicles but has just signed up the Palmer and Harvey fleet.