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True essence of integration

20th September 1968, Page 218
20th September 1968
Page 218
Page 218, 20th September 1968 — True essence of integration
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4.61 What is the true essence of integration? In my view there is no question of mystique. Neither is it a magical solution of all transport problems comparable with a detergent which (like all other detergents) is guaranteed to wash everything whiter than white. It is useless as a slogan emblazoned upon a banner that is raised in the name of some sacred cow. It is not the wisdom of the ages handed down in tablets of stone. It should not be a doctrine that is supported or opposed with blind faith on party political grounds. It is in essence plain common sense; it is doing things that a prudent businessman will do when the same problems arise on a smaller scale in his own business—the commonsense course of linking like businesses with like; and like activities with like; and making one mode complement another. Indeed, linking together in a sensible way all the different strands of his business—not because he believes in sacred cows but because of his in-built determination to get the best out of his business.

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