Heaven above: RHA come down to earth
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THE Road Haulage Association has seen the light. It has at last shown that it realises that members are interested in only one thing — more than value for money. Gone is the formal statement of benefits recalling a recital of terms for entry to heaven.
It is replaced by a racy coloured leaflet with cartoons of people like those the association seeks as members. One, not yet converted, is stuffing RHA literature in a dustbin while a hungry cat waits impatiently to investigate its contents. Other shirt-sleeved men clasp bundles of bank notes with which they must surely part to the association when they have read the message.
Area secretaries, who know more than anyone else about the members, have belatedly been called in to help to design the appeal and bring it down to earth.