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Super buses for Stevenage?
Page 27
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• Would the serving of coffee and doughnuts by -personable young ladies" help to popularize bus travel? Planning consultant Prof. Nathaniel Lichfield thinks it could and he has included the proposal, along with a host of others, in a report he has made for Stevenage Development Corporation which has just published the two volumes at 30s.
Faced with an expenditure of some £.5m by 1975 on providing fly-overs for traffic between the town's factory and residential areas, the corporation commissioned Dr. Lichfield, who is Professor of the Economics of Town Planning at London University, to produce a cost benefit analysis of Stevenage's transport service prob lems. His report agrees with the corporation's own opinion that it might be better to persuade the townspeople to use a fleet of fast, super buses and to abandon the costly fly-overs. A flat fare of 6d is proposed and even at that level the annual deficit would be smaller than the interest charges on the alternative roadworks scheme.
Although produced specifically for Stevenage, the analysis, says its author, could be applied with even greater effect to an older community more typical of a British town or city.
Plans are now being laid for an experimental bus service to parts of the town, starting in the autumn.