Common Market: the trading challenge
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• A short digest. -The prospects of smaller UK companies within the Common Market" (Marksman Associates, The Old Bank House. Windsor. Berks) is aimed at companies employing between 25 and 500 employees, with no previous experience of trading within Europe. How many such firms can imagine the situation when Britain is a member of the Common Market? Belgian companies accustomed to trading freely with Italy, Germany, France. Holland and Luxembourg will have immediate access to the British market; 250,000 Common Market companies will be free to compete with 50,000 UK companies.
While no special preparations will need to be made by Common Market companies desiring to expand in the UK British manufacturers or distributors must imagine that a major proportion of their present home market. say South-East England. "suddenly wrote and spoke in five languages, none of them English, and adopted commercial practices, management structures, staff qualifications, weights and measures, and industrial philosophies different from yours."
There is a full appreciation of the significance of rapid transport in Common Market trading. "Given modern transport methods. goods available in Holland may be more attractive to a London buyer than those in Liverpool. and the actual door to door delivery time may be comparable.
Marksman Associates have been invited by the Netherlands Chamber of Commerce in November to outline , trading opportunities with British firms. J.D.