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Ford Exports Reach £46m.
Page 74
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DURING 1952, unit sales overseas by the Ford Motor Co., Ltd., dropped by 13 per cent., but rose at home by 29 per cent. Exports to the sterling area fell from 58 per cent. in 1951 to 48 per cent. in 1952, and to the dollar area from 13 per cent, to 9 per cent. Shipments elsewhere rose from 29 per cent. to 43 per cent. The company exported 108,700 units, the value of which, including spare parts, was £46m.
These facts are contained in the annual statement of the chairman, Sir Rowland Smith.
Sales of cars, commercial vehicles and tractors totalled 164,760 units. An order for thousands of heavy fourwheel-drive lorries was received from the military authorities. Turnover increased from £70.2m. in 1951 to £83.9m. in 1952. The average trading profit margin declined, mainly because of a reduction in prices.
Calling for increased expenditure on the roads, Sir Rowland says: "Against shillings saved by efficient material handling within the factories, pounds are wasted in transportation costs on the road. We buy from. over 3,000 suppliers throughout the country, and road transport is our life-line."
He suggests that local authorities be urged to carry out repairs on main roads at maximum speed during offpeak traffic hours. Better equipment and, perhaps, an overtime subsidy from the Exchequer to local authorities would, he says, help.