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Tribute and Inspiration
Page 66
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THIS issue presents the British commercial vehicle industry to the world. It is at once a tribute to the enterprise of manufacturers in developing overseas markets in the face of economic obstacles and an inspiration to the operator to make the best use of British vehicles. No one who studies the full-colour reproductions of representative goods and passenger vehicles on pages 353-356 can fail to be impressed by the high engineering and wsthetic standards which have been achieved by makers in the United Kingdom.
These qualities have encouraged overseas operators during the past six years to raise their annual investment in British commercial vehicles from £25m. to £85m. Despite her internal economic difficulties, which, last year, required a drastic reduction of imports, Australia continued to be the United Kingdom's biggest overseas market.
Commonwealth support was strong, for British West Africa took second place, with South Africa third and New Zealand fourth.. Those countries have not, however, made their heavy purchases out of sentimental attachment to the Crown: they have done so on the reputation of British commercial vehicles for long and reliable service.
The value of exports of most classes of vehicle was greater last year than in 1951. That of goods vehicles, other than delivery vans and utilities, rose by Vm., and of motorbuses and trolleybuses by over £2m. Substantial advances were recorded also by makers of road haulage tractors, dumpers, industrial trucks and trailers.
• Much has been done to stimulate the development of light industries overseas by the shipment of vehicles knocked down or partly knocked down for local assembly. This has meant the loss of foreign exchange, but is in accordance with the social and economic aspirations of the less industrialized countries. Thus, British commercial vehicle manufacturers are playing a two-fold part in world recovery.