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New Fiesta van hits showrooms with old prices

1st June 1989, Page 30
1st June 1989
Page 30
Page 30, 1st June 1989 — New Fiesta van hits showrooms with old prices
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Which of the following most accurately describes the problem?

• The new Ford Fiesta vans are now on the market, with the same prices as the previous model.

Ford last increased its prices on 3 January. The prices range from 24,547 fro the 1.0 Popular, to 25,764 for the 1.8 Diesel L (both ex-VAT).

By keeping the prices constant Ford has ensured that demand for its smallest commercial should remain healthy over the launch period, following a period when substantial discounts were being offered on the outgoing model.

The Fiesta remains competitively priced relative to its challengers, such as the Austin Rover Metro 310 City 1.0 (24,505) andthe Peugeot 205 XAD GL 1.8 diesel (25,935).

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