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New green look for TDG fleet

1st February 1990
Page 14
Page 14, 1st February 1990 — New green look for TDG fleet
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• Transport Development Group is launching a new livery for its three distribution companies — Albany, Beck and Pollitzer, and Harris Distribution. Some 3,000 vehicles will be re-liveried in the move, which is designed to strengthen IDG's corporate identity, while retaining the three companies' autonomy.

A 14-month design exercise has produced a new green family livery with a juggler as the corporate motif to portray distribution. The TDG name will appear on all trailers. TDG chairman Sir James Duncan says the new livery will he identical throughout the

three fleets, apart from the name of each TUG company. Vehicles in other parts of the TDG may be liveried along similar lines to emphasise the strength and size of the company. For example, TUG's re

frigerated transport companies, Novae°id and Western Ice, are likely to carry a white version of the new livery, and a yellow livery could be developed for the Group's plant hire subsidiary companies.