Soft sell is lacking
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• I refer to the "Soft sell" article by Paul Fisher in your new technology issue (CM 15-21 Aug).
One of the subtitles was Buyers Guide in this feature. Surely it would suggest that your readers would gain some useful hints from the article with regard to purchasing computer systems for the transport industry.
Mr Fisher's research would appear to be somewhat lacking in detailed information about the marketplace, as for each of the four areas covered he lists only one supplier. As his article states there are scores of hardware suppliers and dozens of transport-orientated software suppliers", his approach would not seem very useful to readers of your magazine.
FCS Fleetplan has been supplying the FLEETPLAN Fleet Management Systems to the transport industry for almost 20 years and our client-base includes more than 130 major fleet operators worldwide.
As Mr Fisher suggests at the end of the article it is best to shop around even if he does not appear to do so himself.
Dawn Stanley FCS Fleetplan, Birmingham.