Greater progress
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I suspect that greater progress will be achieved when the transport industry itself involves itself directly in the package design problems of customer firms. That does not call for massive international collabOration to establish packaging standards.
Transport operators, in their marketing arrangements, may be more influential than -they know in educating company executives of customers 'firms as TO the significance of packing, module sizes, etc.
Because of the massive cost increases affecting distribution, ease of loading and volumetric efficiency can save much money.
Many products are palletised today Which do not wholly cover the pallet area. It is not unusual to see a van body volume not fully utilised because the product module does not permit this.
A The people with whom -a road transport operator normally negotiates—transport manager production execUtive, or 'accountant—may need to be convinced that they have it in their power, in their own company, to lower transport and distribution coSts.
IT the design modules of pro-. ducts—whether teapdts or TV sets, electric irons or lawnmowers—are redesigned, when necessary, so that, with any protective packaging, a pack of produets precisely fills the pallet area, then more and more goods will be transported at less cost.