Feed the brutes to sell them lorries
Page 76
If you've noticed an error in this article please click here to report it so we can fix it.
MOTHERS USED to tell aspiring brides that the way to a man's heart was through his stomach. Mercedes-Benz still believes it, because this week the Mercedes commercial division of the Western Automobile Co, Edinburgh, is to woo drivers wtih bacon, eggs, pie and beans.
A tented transport café at which passing heavy lorry drivers are fed free of charge has been set up near the Newbridge roundabout at the end of M8 and M9. They are also being offered demonstration drives.
If a full frontal attack with food doesn't sell vehicles, perhaps a subliminal approach will succeed. One of the turns at the Peterborough Festival on Country Music, which MercedesBenz is to sponsor for the third successive year during the August Bank Holiday weekend (August 24-27), will be Peter Castle, who has been known to hypnotise up to 1,000 people simultaneously.
If Mercedes sales suddenly soar in the autumn we shall know why.