BMC AND GUY COLLABORATE IN EXPORT SALES DRIVE
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AS part of the drive to achieve a substantial 'increase in exports the board of British Motor Holdings has decided to use the service and sales resources of the British Motor Corporation to further the sales of Guy trucks in overseas markets.
BMC Export Sales Ltd is planning the progressive marketing of selected Guy models through BMC commercial vehicle ilistributors and, in these cases, the vehicles will be known as "BMC —Guy". Service and parts will be provided by the world-wide organization of BMC Service Ltd.
In South Africa, where Guy has a substantial market, the existing distributor arrangement will continue and outlets in other countries will be developed.
The increased production now being achieved by Guy Motors Ltd., at its Wolverhampton factory will enable the company to take full advantage of the greatly increased sales potential arising from this new marketing arrangement for the "Big J" range of trucks designed with overseas requirements in mind.