BRS hard sell
19th March 1976, Page 17
19th March 1976
Page 17
Page 17, 19th March 1976
— BRS hard sell
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BRS North Eastern have adopted a new sales strategy with a switch range selling. The new system will involve four sales managers each covering an area and selling the whole range of BRS services.
The new selling areas will be West Yorkshire, Humberside, Tyne-Tees and South Yorkshire. The company's previous strategy has involved concentrating on individual services by a salesman instead of one man selling the whole range.