More package tours from North Western
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*A psv firm with a household name in Lancashire and Cheshire is going in for package holidays in Britain and on the Continent.
North Western Road Car Company, the Stockport-based firm which is part of the National Bus Company is to put its new holiday plan into operation this year. North Western, operating. local bus services from 12 depots which stretch from Northwich to Buxton, is launching inclusive holidays centres in Folkestone, Llandudno, Brighton, London and Ireland.
The Continental tours are the result of a link-up between North Western and Sheffield United Tours, a company which has long been established in Europe. This summer's coach/air route will be to Italy, Austria, Switzerland, Spain, Holland, Norway, Sweden and Yugoslavia.
In undertaking this new venture, North Western is following the example of other passenger vehicle companies such as Ribble and Crosville. These companies, along with others, after the success of their London tours, are extending their express services to other areas and to the Continent with an eye to the market in these spheres and to full utilization of their vehicle fleets.