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BRS Automotive sales take off

19th July 1990, Page 40
19th July 1990
Page 40
Page 40, 19th July 1990 — BRS Automotive sales take off
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Which of the following most accurately describes the problem?

• liRS Automotive has discovered a booming niche in the auctions market — despite the crushing effect high interest rates have had on sales.

Its monthly Showroom Sale, launched last February, has proved there is a market for late-year, low-mileage, commercial vehicles.

'rhe company's commercial sales manager, Howard Thornton, says the sale has really taken off, and is averaging a 90% conversion.

"Demand for commercial vehicles across the range is outstripping supply. No matter how many come in through the door for a Showroom Sale, or for one of our weekly Light Commercial Vehicle sales, we can still sell more," he says.

Vehicles for the sale must be in showroom condition, under two-years-old with less than 72,000km on the clock.

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People: Howard Thornton

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