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• Short of marketing ideas? Here's one that I spotted

19th July 1986, Page 55
19th July 1986
Page 55
Page 55, 19th July 1986 — • Short of marketing ideas? Here's one that I spotted
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in Removals and Storage concerning household removers Midland Van Lines who have sponsored footballer Greg Downs, a full back with first division Coventry City.

For its sponsorship fee (which is undisclosed) the company will get the availability of its sponsored player to appear at two promotional functions during the season and, in addition, has the company's name printed as a sponsor in each and every home match first division programme, whether it be League matches, FA Cup or Milk Cup games.

The sponsorship has already brought some business to Midland Van Lines — it has moved three of the club's players who have transferred to other clubs, presumably — though the article does not say so — more than paying for the sponsorship fee.