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HOW MUCH LONGER CAN YOU TOLERATE SUCH EXTRAVAGANCE?
Page 9
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Faced with operators' demands for increased performance, most truck manufacturers have reacted predictably by increasing horsepower.
At DA Firm: ks however; we think d fferen4 Higher horsepower means higher fuel consumption, and we don't believe in wasting a single drop of that precious commodity.
Instead, we developed a new concept.
The ATi concept, a radically different way of thinking that dramatically increases all-round performance, without adding horsepower.
We achieved this by entering all major European routes into our computer, then using them as our test track.
(One of the fitcts this programme uncovered will come as a shock.
Trucks in the higher horsepower bracket can only use their top power For a mere 5(0o of their journey time).
Analysing this data, we were able to design and engineer a new generation of engines.
Engines that operate at optimum fuel efficiency for an incredible 92.9% of the time between the crucial 1200-1800 rpm band.
And we carried the ATi concept right through the drivelinc — from the engine, to the gearbox, to the rear axle.
With the result that we dramatically increased power output, fuel efficiency and the fespan of components.
To produce the most profitable truck range on the market. Backed by a dedicated dealer network providing twenty-fbur hours support, every day of the year: Which proves, we think you'll agree, that it pays to be different.